House of Sephora returns this August, bringing Sephora’s curated vision of what’s next in beauty to life through a world of firsts, textures, and immersive discovery. This season, consumers, creators, and media are invited to step inside a beauty playground where Only at Sephora exclusives, First at Sephora launches, and the most talked-about brands come together under one roof.

ABOUT HOUSE OF SEPHORA

House of Sephora is Sephora’s bi-annual signature beauty event and the region’s ultimate destination for beauty discovery. It brings together leading brands, trend-driven innovation, and immersive experiences to showcase Sephora’s curated vision of what’s next in beauty. Each edition offers an exclusive first look at upcoming Only at Sephora exclusives and First at Sephora launches, spotlighting the trends, textures, and products shaping the season ahead.

Beyond media and creators, House of Sephora opens its doors to Gold Members and consumers, transforming beauty discovery into a hands-on, multi-sensory journey where guests can swatch, try, and experience the future of beauty in real time.

CONSUMER DAYS: STEP INSIDE THE WORLD OF BEAUTY

From 7-9 August, House of Sephora opens its doors to the public, inviting Sephora Beauty Pass members to experience beauty in its most interactive form. Opening hours are 4:00 PM – 10:00 PM on 07 August, and 10:00 AM – 10:00 PM on 08–09 August.

This is where beauty gets hands-on. Guests can try, test, and play with upcoming launches before they hit stores, explore personalised recommendations from brand experts, and move through interactive category worlds designed for discovery at every turn. 

A VIP EXPERIENCE, JUST FOR GOLD TIER BEAUTY PASS MEMBERS

Sephora Gold Tier Beauty Pass Members can enjoy an elevated experience with priority access and a curated goodie bag packed with the hottest & trendiest beauty arrivals. Entry is via redemption on the Sephora’s Rewards Boutique (while slots last), with each Gold Member entitled to bring one plus one guest (plus ones are not eligible for the door gift).

GENERAL PUBLIC SESIONS FOR ALL BEAUTY PASS MEMBERS

For the General Public sessions, entry is available to all Beauty Pass Members, with event registration hosted via the Sephora App. Guests simply need to sign up or log in to Sephora’s Beauty Pass, generate their Beauty Pass barcode, and present it for scanning at entry to access the full experience, including booth exploration with samples and goodies from participating brands—ensuring the event remains open, inclusive, and accessible to all beauty enthusiasts.

INTRODUCING THE NEXT WAVE OF MAKEUP, ONLY AT SEPHORA

This season, makeup is made to be touched, swatch and played. House of Sephora showcases the most exciting wave of beauty innovation from Sephora’s exclusive brands. 

Dive into an immersive makeup experience, amplified through dedicated brand stages from leading beauty names like Haus Labs, Makeup by Mario, Charlotte Tilbury and Tarte Cosmetics. Discover their upcoming launches and hero products through live demonstrations, artistry showcases, and immersive storytelling moments.

Sephora Singapore Social Media

Facebook: https://www.facebook.com/sephorasingapore/

Instagram: https://www.instagram.com/sephorasg/

Tiktok: https://www.tiktok.com/@sephorasingapore

Hashtags: #HouseofSephoraSG #SephoraSG 

******

House of Sephora 向公众敞开大门，开启一场美妆探索之旅

今年 8 月，House of Sephora 盛大回归，通过汇聚众多首发新品、丰富质感体验及沉浸式探索空间，将 Sephora 对未来美妆发展的精选愿景生动呈现。本季，消费者、内容创作者及媒体将受邀踏入这个美妆乐园，在同一屋檐下探索 Only at Sephora 独家产品、First at Sephora 首发新品，以及众多备受瞩目的美妆品牌。

关于 House of Sephora

House of Sephora 是 Sephora 每年举办两次的旗舰美妆盛会，也是本区域最具代表性的美妆探索平台。活动汇聚领先美妆品牌、由潮流趋势驱动的创新体验及沉浸式互动空间，展现 Sephora 对未来美妆发展的精选愿景。

每届活动都会率先展示即将推出的 Only at Sephora 独家产品及 First at Sephora 首发新品，聚焦引领新一季潮流的美妆趋势、产品质感及创新产品。

除了媒体及内容创作者外，House of Sephora 也向 Gold Members 及广大消费者开放，将美妆探索转化为一场亲自动手、多重感官参与的体验旅程，让宾客能够现场试色、试用，并即时体验未来美妆的发展趋势。

消费者开放日：走进美妆探索世界

8 月 7 日至 9 日，House of Sephora 将正式向公众开放，邀请 Sephora Beauty Pass 会员以最具互动性的方式体验美妆。

开放时间如下：

• 8 月 7 日：下午 4:00 至晚上 10:00
• 8 月 8 日至 9 日：上午 10:00 至晚上 10:00

这里让美妆真正变得可以亲手体验。宾客可抢先体验及试用正式上市前的新产品，获得品牌专家提供的个性化推荐，并穿梭于各个互动式品类体验专区，在每一个角落发掘全新的美妆灵感。

Gold Tier Beauty Pass Members 专属 VIP 体验

Sephora Gold Tier Beauty Pass Members 可享受升级版活动体验，包括优先入场礼遇，以及一份精心策划、汇集当下最热门及最潮流美妆新品的精选礼品袋。

入场资格可通过 Sephora Rewards Boutique 兑换（名额有限，先到先得）。每位 Gold Member 可携带一位同行宾客入场（同行宾客不可领取入场礼品）。

面向所有 Beauty Pass Members 的公众场次

公众开放场次欢迎所有 Beauty Pass Members 参加，活动报名将通过 Sephora App 进行。

宾客只需注册或登录 Sephora Beauty Pass，生成个人 Beauty Pass 条码，并于入场时出示供工作人员扫描，即可参与完整活动体验，包括探索各品牌展位，并领取参与品牌提供的试用装及精美礼品，让所有热爱美妆的人士都能轻松参与，确保活动保持开放、包容，并让每一位美妆爱好者都能轻松参与其中。

引领下一波彩妆潮流，Only at Sephora 独家呈献

本季，彩妆就是为了让大家亲手触摸、试色，并尽情玩乐体验。House of Sephora 将展示来自 Sephora 独家品牌最令人期待的新一波美妆创新。

现场更设有多个沉浸式彩妆体验专区，并通过 Haus Labs、Makeup by Mario、Charlotte Tilbury 及 Tarte Cosmetics 等知名美妆品牌的专属品牌舞台，进一步呈现精彩体验。

宾客可通过现场示范、专业彩妆展示及沉浸式品牌故事呈现，率先探索各品牌即将推出的新品及明星产品。

Sephora Singapore 社交媒体

Facebook： https://www.facebook.com/sephorasingapore/

Instagram： https://www.instagram.com/sephorasg/

TikTok： https://www.tiktok.com/@sephorasingapore

Hashtags：
#HouseofSephoraSG
#SephoraSG