In a city that rarely slows down, Timezone Singapore is inviting everyone to do just that. This April, Timezone launches Pause & Play, a campaign that encourages Singaporeans of all ages to consciously step away from work, study, screens and the daily grind, and replace those moments with the simple, restorative power of play.

The campaign speaks to a truth many Singaporeans will recognise life moves fast, and meaningful time together is often the first casualty. Whether it is a student overwhelmed by deadlines, a working adult caught in the cycle of hustle culture, a family seeking moments of real connection, or a senior looking for community and movement, Pause & Play is an open invitation to press pause, and then press play.

“At Timezone, we have always believed that play has the power to bring people together and lift the everyday,” said Ms Jacquline Ong, Head of Marketing, Timezone Singapore. “Pause & Play is our reminder that joy does not need to be planned or elaborate. It can be as simple as stepping away for an hour, laughing with the people around you, and leaving feeling just a little lighter.”

Everyone Presses Pause Differently. Everyone Can Press Play.

At the heart of the campaign is the idea of intergenerational play, that the need to pause and reconnect cuts across every stage of life. A student putting down her phone. A father challenging his child to a basketball shootout. Colleagues rediscovering their competitive sides over an arcade game. Seniors moving and laughing together. Pause & Play celebrates all of it.

The campaign spans three forms of play across Timezone’s venues islandwide:

• Physical Play — Basketball, ColorGrid, music games and more
• Creative Play — Connect 4, Animal Kaiser and other imaginative experiences
• Social Play — Attraction games, shooting games and group favourites

Introducing the Pause & Play Pack: $10 for 10 Games

To mark the campaign launch and make play more accessible than ever, Timezone Singapore will release an exclusive Pause & Play Pack — $10 for 10 games, valid across all game categories. The next weekend is from 2 – 3 May (Saturday & Sunday) at Westgate, Northpoint City  and Our Tampines Hub limited to the first 1,000 packs per venue

With games available from just $1 each, the Pause & Play Pack offers one of the most accessible entry points into a full Timezone experience — designed to lower the barrier and encourage more people to show up, step away, and play together.

Calling All Companies: The Timezone Corporate Challenge

Pause & Play is not just for families and individuals, Timezone Singapore is also extending the challenge to the workplace. As part of the campaign, Timezone is introducing the Timezone Corporate Challenge, a first-of-its-kind inter-company competition designed to encourage working adults to step away from their desks, let loose and go head-to-head against colleagues and rival companies in a friendly, high energy face-off.

Teams will go head-to-head in a five-game showdown featuring crowd favourites such as NBA Hoops, Skee-Ball, Color Grid, Driving Games and Air Hockey. Companies must win at least three out of five games to advance, with each round bringing fresh matchups and bragging rights.

Organisations interested in taking on the reigning champions can express their interest via Timezone Singapore’s social channels, where selected teams will be invited to participate in upcoming rounds.

At the end of each month, the top-performing company will be crowned Monthly Champion and awarded a hosted team-building experience at Timezone worth over SGD1,500*, reinforcing the campaign’s message that meaningful connection and shared moments of play can be just as valuable in the workplace as they are outside of it.
*Terms and Conditions Apply

A Campaign Built for Singapore

Pause & Play will run across April, May and June 2026, with activations extending beyond Timezone’s venues and into the communities where Singaporeans live and work.

Timezone Singapore continues to position itself as the go-to destination for birthday parties, family gatherings and corporate team bonding — spaces where people can pause from the demands of everyday life and experience genuine, joyful connection through play.

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Timezone Singapore 于今年4月推出 ‘Pause & Play’ 活动

在一个节奏极少放缓的城市里，Timezone Singapore 邀请大家一起慢下来。今年4月，Timezone 推出 Pause & Play 活动，鼓励各年龄层的新加坡人有意识地暂时放下工作、学习、屏幕与日常忙碌，把这些时刻转化为简单而具有疗愈力量的玩乐体验。

这一活动回应了许多新加坡人共同的现实：生活节奏快速，而真正有意义的相处时间往往最先被牺牲。无论是被学业期限压得喘不过气的学生、陷入忙碌文化循环的上班族、渴望真实连接的家庭，还是希望寻找社交与活动机会的长者，Pause & Play 都是一份开放的邀请——先暂停，再投入玩乐。

“在 Timezone，我们一直相信‘玩’具有将人们连结在一起、为日常生活注入活力的力量，”Timezone Singapore 市场部负责人 Ms Jacquline Ong 表示。“Pause & Play 提醒大家，快乐不需要复杂的计划或安排。只要简单地抽出一小时，和身边的人一起欢笑，离开时就会感到更轻松一点。”

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每个人的暂停方式不同，但每个人都能重新投入玩乐

这次活动的核心概念是跨世代的互动玩乐——无论人生处于哪个阶段，“暂停”与“重新连接”的需求都是共通的。放下手机的学生、与孩子展开篮球对决的父亲、在街机游戏中重新找回竞争感的同事、一起活动与欢笑的长者——Pause & Play 都在庆祝这些时刻。

活动涵盖 Timezone 全岛门店三大类玩法：
• 体感互动类（Physical Play）——Basketball、ColorGrid、音乐游戏等
• 创意互动类（Creative Play）——Connect 4、Animal Kaiser 及其他趣味体验
• 社交互动类（Social Play）——各类机台游戏、射击游戏及多人热门游戏

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推出 Pause & Play Pack：$10 玩10局

为配合活动启动，并让更多人能够轻松体验玩乐，Timezone Singapore 推出限量 Pause & Play Pack——$10 可玩10局游戏，适用于所有游戏类别。

下一轮发售时间为 5月2日至3日（星期六与星期日），地点包括 Westgate、Northpoint City 及 Our Tampines Hub，每个场馆限量 1,000 份。

以每局低至 $1 的形式，Pause & Play Pack 提供一个极具入门门槛的体验方式，鼓励更多人走进 Timezone，暂时放下压力，一起投入玩乐。

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面向企业：Timezone Corporate Challenge

Pause & Play 不仅面向家庭与个人，Timezone Singapore 也将这一理念延伸至职场。

作为活动的一部分，Timezone 推出 Timezone Corporate Challenge——首个跨公司竞技挑战赛，鼓励上班族离开办公桌，参与轻松有趣的团队对抗赛，与同事及竞争公司进行友好较量。

参赛团队将在五项游戏中对决，包括 NBA Hoops、Skee-Ball、Color Grid、Driving Games 及 Air Hockey。每队需在五局中赢得至少三局才能晋级，每一轮都会带来新的对手组合与“荣誉争夺”。

有兴趣参与的企业可通过 Timezone Singapore 的社交平台表达意向，入选团队将获邀参与后续比赛。

每月结束时，表现最佳的公司将被授予“Monthly Champion”，并获得价值超过 SGD1,500* 的团队建设体验，由 Timezone 主办。这进一步强化活动核心理念——有意义的连接与共享时刻，在职场中同样重要。

*适用条款与条件

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为新加坡而设的活动

Pause & Play 将于 2026年4月至6月举行，活动不仅限于 Timezone 场馆，也将延伸至新加坡人生活与工作的社区空间。

Timezone Singapore 继续巩固其作为生日派对、家庭聚会及企业团建首选场所的定位——一个让人们暂时离开日常压力，通过玩乐重新建立真实而愉快连接的空间。