When it comes to souvenirs, most travellers leave Singapore with the usual — keychains, postcards, maybe a box of something sweet.
But what if the best thing to bring home… was a flavour combination you never saw coming?
This Golden Week, FairPrice Group redefines the idea of a souvenir with FairPrice Flavoured Cashews: a range built around bold, unexpected pairings that surprise at first bite and linger long after. Reimagined into addictive, shareable, and highly giftable bites, they prove that the most memorable souvenirs aren’t the ones you look at… but the ones you can’t stop eating.
Skip the fridge magnets — Singapore’s best souvenir tastes like roasted corn… and fried chicken.
The Award-Winning Snack Everyone’s Talking About
At the heart of the campaign are two standout flavours that have been turning heads (and taste buds):
FairPrice Roasted Corn Cashews — an award-winning favourite, delivering a nostalgic, lightly sweet and savoury crunch
FairPrice Fried Chicken Cashews — the crowd’s top pick, capturing the
unmistakable umami of a crispy, golden bite… in a cashew
Designed to surprise and delight, these cashews offer an unexpected and fun texture experience with addictive flavours that linger… making them as fun to try as they are to share.
In-Store Promotions:
Running from 30 April to 30 June 2026, the “FairPrice Win with Tourist” campaign is set to turn FairPrice stores into must-visit snack stops for travellers.
Across selected FairPrice locations, visitors can look forward to:
● Buy 1 Get 1 Free deals on 100g packs and cartons (from 30 April)
● In-store sampling during Golden Week — because one bite is all it takes
● A playful “Spot the Mascot” hunt — win a surprise gift when you post a
picture on XHS or Instagram with it
Over at Cheers stores, travellers can also pick up a Flavoured Nuts Gift Set ($18, U.P. $39), complete with an attractive gift bag — perfect for colleagues, friends, or that one person who always asks, “Did you bring anything back?”
To find out more about FairPrice Group, please visit their official Instagram, Facebook, and Xiaohongshu pages.
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FairPrice 重新定义新加坡伴手礼: 创新风味腰果掀起新潮流
提到伴手礼，大多数游客离开新加坡时，往往选择钥匙扣、明信片等经典选项。但如果，有一种伴手礼，是你从未想过的味觉组合呢？
今年黄金周，FairPrice Group 以 FairPrice 风味腰果 重新定义“伴手礼”的概念一系列以 大胆、出人意料的风味组合打造的零食，入口惊喜，回味悠长。
通过对风味的全新演绎，FairPrice 风味腰果被打造为既令人上瘾、方便分享，又极具 送礼价值的选择。因为真正令人难忘的伴手礼，从来不是用来看的，而是让人一口接一 口、停不下来的味道。
话题十足的获奖零食
本次活动重点推荐两款备受关注的明星口味，正在悄悄俘获游客的味蕾：
FairPrice 烤玉米味腰果 —— 荣获“最佳零食奖”。微甜带咸，香脆可口，层次丰富，唤 起熟悉却令人上瘾的味觉记忆！
FairPrice 炸鸡味腰果 —— 人气第一。将香脆炸鸡的浓郁鲜味巧妙融入腰果之中。想要 炸鸡的过瘾，却不想太负担？这一颗腰果，刚刚好。
这一系列腰果以趣味与惊喜为亮点，口感新颖有趣，风味层次丰富又耐人回味，让人既 想一试再试，也乐于与他人分享。
门店限定活动，打造必打卡零食体验:
活动将于2026年4月30日至6月30日举行，“FairPrice Win with Tourist” 活动将把 FairPrice门店打造成游客不可错过的伴手礼打卡点。
在指定FairPrice门店，游客可享受：
● 买一送一优惠（100g包装及整箱，4月30日起）
● 黄金周现场试吃活动 —— 一试就上瘾
● 趣味互动 “寻找吉祥物”打卡活动 —— 拍照并发布至小红书（XHS）或Instagram，即可赢取惊喜礼品
此外，在Cheers门店，游客还可选购风味坚果礼盒（售价$18，原价$39），附精美礼袋， 非常适合送给同事、朋友，或那个总会问“有没有带手信回来”的人。
The Insightful Media 
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