Consumers can look forward to learning more about Samsung products from local creators and uncover special deals exclusive to Samsung Singapore’s TikTok Shop page

Samsung Electronics Singapore has launched its very own TikTok Shop page (search “@samsungsg”), offering consumers an exciting new way to discover and purchase Samsung products.

Through TikTok Shop, Samsung aims to reach a wider, digital-first audience via interactive live commerce, tapping on local creators and livestreamers to showcase the brand’s range of products across categories such as, mobile, TV and AV, home appliances, monitors and others. 

The TikTok Shop will offer an IRL (in real life) experience for consumers who rely on third-party recommendations and prefer to understand a product through live events and direct interactions with a brand or a creator. Consumers can look forward to special deals during livestreams, as well as creator-led Q&A and product demos – all within Samsung Electronics Singapore’s TikTok Shop.

“TikTok has emerged as a leading social platform that is particularly popular with Gen MZ consumers. They value the authenticity of creators sharing their stories on TikTok, as well as the interactivity live events offer. This has resulted in a new opportunity for brands like us to share more about our offerings with the help of creators’ experiences and knowledge. Through our TikTok Shop, consumers will be able to discover, learn and purchase Samsung’s products via live commerce events hosted by livestreamers, making the experience from discovery to purchase seamless,” said Ryan Tay, Head of Online, Samsung Electronics Singapore.

Earlier in February, Samsung worked with livestreamers for a series of TikTok Live in Seoul as part of its Galaxy S25 Series launch. Consumers were treated to timed deals during these live events, where they were able to purchase selected Galaxy products at promotional prices. “The pilot sessions resulted in good conversion to sales and proved that live commerce resonated with consumers who are already in the market looking for new devices to complement their lifestyle,” added Tay.

Viewers were also introduced to other Galaxy devices during these live sessions, including the Galaxy Ring and Galaxy Watch Series, to show how consumers can benefit from a connected ecosystem that can truly make their everyday lives easier. For example, pairing the Galaxy Watch or Galaxy Ring with the Galaxy S25 Series can help consumers have a better pulse of their overall health and wellness through advanced tracking insights.

In the coming months, the TikTok Shop will bring to life Samsung’s AI solutions through live events, and show how AI is seamlessly integrated across products, empowering consumers to make the most of their every day; to maximise their productivity on-the-go, or even their down time at home. In addition, shoppers can look forward to more special promotions during TikTok Live events hosted by local creators.

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新加坡三星电子正式开通TikTok官方商城（搜索”@samsungsg”），为消费者提供探索与购买三星产品的新渠道。

通过TikTok直播电商，三星将携手本地创作者与主播，以互动形式展示移动设备、影音家电、显示器等多品类产品，触达更广泛的数字化原生消费群体。

该平台将为依赖第三方推荐、偏好通过直播互动了解产品的消费者提供真实体验。用户不仅能在直播间享受专属优惠，还能参与创作者问答和产品演示——所有这些都将在三星TikTok商城中实现。

新加坡三星电子线上业务负责人郑伟强表示：”TikTok作为深受MZ世代青睐的社交平台，其创作者的真实分享与直播互动特性，为品牌提供了通过创作者经验传递产品价值的新机遇。消费者将能在主播的直播导购中完成从产品认知到购买的全流程。”

今年2月，三星曾联合主播在首尔开展Galaxy S25系列新品发布TikTok直播，期间通过限时优惠促销特定机型。郑伟强补充道：”试播取得了良好销售转化，验证了直播电商对目标消费群体的吸引力。”

直播中还展示了Galaxy智能戒指与Galaxy Watch智能手表系列等产品，演示如何通过设备互联生态系统提升生活便利性。例如将可穿戴设备与Galaxy S25系列手机配对，用户可获得更精准的健康监测数据。

未来数月，三星TikTok商城将通过直播生动呈现人工智能技术如何无缝融入各品类产品，无论是移动办公效率提升还是居家休闲优化。本地创作者主持的直播活动也将推出更多专属福利。