LG Electronics announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, U.S.A., from 27 to 29 February 2025. Since the debut of the SIGNATURE KITCHEN SUITE brand in 2016, LG is unveiling a refreshed brand identity and a new lineup of cutting-edge kitchen appliances under the name of SKS.

The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.

Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.

At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring, and LG’s Gourmet AI™ for intelligent and precise heating control.

Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.

In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customisable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalised luxury.

“The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-Cheol, president of the LG Home Appliance Solution Company. “By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.”

Visitors to LG’s booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit http://www.signaturekitchensuite.com.

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LG电子在2025年美国拉斯维加斯国际厨房与浴室展览会（KBIS）上宣布，将其高端厨房品牌”SIGNATURE KITCHEN SUITE”正式更名为”SKS”。这场于2025年2月27日至29日举办的行业盛会见证了该品牌自2016年问世以来的重大蜕变——全新品牌形象与尖端产品阵容同步亮相。

此次品牌焕新体现了三大核心价值：精炼美学设计、现代市场定位，以及对高端设计与技术创新的坚定承诺。更名后的”SKS”在保留品牌精髓的同时，通过更简练的标识强化全球高端嵌入式厨电领导地位。面对全球市场挑战，SKS将通过三大战略巩固优势：持续开发核心技术、深化AI智能应用、提升设计美学，以此把握嵌入式厨电市场增长机遇。

展会现场，LG重点展示了多项创新成果：

1. 36英寸无区域限制专业电磁灶：行业首创全域自由烹饪表面，配备先进对流系统实现均匀加热，搭载蒸汽保鲜技术和内置摄像头支持实时监控，更融入”Gourmet AI™”智能温控系统；
2. 完美嵌入式洗碗机：与标准深度橱柜实现无缝齐平安装，保持厨房台面线条整洁统一；
3. 革命性岛台系统：创新整合隐藏式电磁灶（非使用状态可与木纹台面完美融合）与下吸式排风系统，运用独家气幕技术高效清除油烟，周边模块化储物空间支持个性化定制。

LG家用电器解决方案公司社长吕宰澈表示：”SKS品牌升级是超高端厨房领域持续十年的自然演进。秉承’忠于食材’理念，我们将继续提供差异化解决方案，巩固在高端嵌入式市场的领导地位。”展会结束后，LG将通过全渠道启动品牌焕新计划，并将在美国新增第三家体验展厅。

参观者可在拉斯维加斯会议中心西馆2417号展位亲身体验SKS新品。更多信息请访问品牌官网：www.signaturekitchensuite.com