Experience an umami flavour burst as Museum of Ice Cream collaborates with iconic local brands Tai Hua and Denzy to introduce Singapore’s one-of-a-kind Soy Sauce Gelato

Slither into the lunar new year on the most auspicious of notes at Museum of Ice Cream (MOIC). Experience the sweetest of partnerships as MOIC teams up with iconic local brands Tai Hua and Denzy to introduce an innovative twist in the world of frozen desserts: Gelato made with soy sauce. This unexpected pairing delivers a perfect blend of sweet, savory, and umami flavors, offering a unique taste experience that challenges traditional dessert boundaries.

The soy sauce gelato combines the creamy, rich texture of traditional gelato with the deep, savory notes of soy sauce. Carefully balanced, the recipe ensures the soy sauce complements rather than overpowers the sweetness of the dessert. Salted caramel bits are added for texture, creating a sophisticated flavor profile that appeals to adventurous foodies and dessert lovers alike.

“I drew inspiration from fine dining applications where they would make soy sauce caramel and I thought that was a good way to start”, said Damien, Founder of Denzy Gelato. We wanted to create something that surprises people and redefines their understanding of what gelato can be.”

Slurp up the exclusive collaborative treat for a limited time only from 3 January till 3 February 2025 and usher in prosperity with the familiar notes of Singapore’s top soy sauce producer’s iconic product. 

Concocted with selected premium soy beans, Tai Hua’s signature soy sauce is one that is familiar to locals islandwide since its inception more than 70 years ago. This Year of the Snake, grab the chance to indulge in a beloved product in the form of everyone’s favourite chilly treat. For those seeking an additional punch of flavour, try adding a sprinkling of moromi dust (a by-product of soy sauce production) for a topping like no other!

Highlighting the versatility of Tai Hua’s soy sauce, this unique treat blends perfectly into MOIC’s whimsical and interactive experiential playscape for a one-of-kind tasting experience. This collaboration epitomises MOIC’s continued efforts in supporting local brands and businesses by shining a spotlight on their iconic products in a novel way, all while creating uniquely MOIC experiences for guests.

Snag exclusive Tai Hua x MOIC merchandise

Alongside the soy sauce ice cream, fashion-forward guests and fans of Tai Hua’s soy sauce can snag an exclusive Tai Hua x MOIC tote bag at MOIC’s on-site Gift Shop. That’s not all, for the period of this collaboration, grab bottles of Tai Hua’s newly launched First Draw Soy Sauce, now decked out in a collab exclusive MOIC-themed wrap!

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以鲜味开启农历新年！冰淇淋博物馆携手本地老字号大华酱油与Denzy推出新加坡首款酱油冰淇淋

这个农历新年，欢迎以最甜蜜的方式在冰淇淋博物馆（MOIC）开启好运。MOIC与本地知名品牌大华酱油及Denzy展开梦幻联动，推出颠覆传统甜品概念的创新之作——酱油风味意式冰淇淋。这款大胆的咸甜混搭将带来多层次味觉体验，邀您探索甜品世界的无限可能。

酱油冰淇淋巧妙融合了传统意式冰淇淋的丝滑质感与大华酱油的醇厚风味。经过精心调配的配方确保酱油的咸香与冰淇淋的甜味完美平衡，佐以海盐焦糖脆片增添口感层次，打造出令美食探险家与甜品爱好者都欲罢不能的精致风味。

“我的灵感源自高级餐厅对酱油焦糖的创新运用”，Denzy Gelato创始人Damien分享道，”我们希望通过这款产品颠覆人们对冰淇淋的固有认知，带来耳目一新的惊喜。”

这款限定联名冰淇淋将于2025年1月3日至2月3日期间限时发售，让新加坡顶级酱油制造商的经典风味为您开启鸿运。选用优质大豆酿制的大华酱油，七十余年来始终是本地家庭厨房的常备之选。值此蛇年新春，不妨以这款突破传统的冰爽甜品重新认识熟悉的滋味。追求极致味觉体验的食客，更可尝试撒上独家酱油醪糟粉（酱油生产副产品），解锁前所未有的风味层次！

这款创意甜品不仅彰显了大华酱油的百搭特性，更完美融入冰淇淋博物馆充满奇思妙想的互动式体验空间。此次合作延续了MOIC支持本土品牌的承诺，以新颖形式展现经典产品的魅力，同时为访客打造独一无二的品牌体验。

同步发售限定联名周边

除了特色冰淇淋，时尚达人与大华酱油的忠实拥趸还可在博物馆礼品店抢购限定版大华xMOIC托特包。合作期间更推出特别版”头道酱油”——经典玻璃瓶身披MOIC主题限定包装，珍藏美味与创意的完美碰撞！