A celebration of creativity that thrives in isolation, Byredo’s latest fragrance—Desert Dawn—envisions the desert as a landscape of the mind. Freed from outside influences and distanced from peripheral stimuli, creative thoughts flourish in introspection. Exploring uncharted territories, both physical and mental, reveals new panoramas and perspectives. 

As the first blush of morning light appears, a rhythmic energy awakens—the renewal of inspiration that accompanies the dawn. Desert Dawn captures this fleeting moment, distilling its transformative power into a scent of olfactive intensity. 

Byredo Desert Dawn Eau de Parfum, 50ml for $297 and 100ml for $414

Celebrating the power of nature’s creative juxtapositions, Byredo Desert Dawn’s olfactive intensity finds balance in the freshness of something new. Opening with the inviting sweet spices of Cardamom, wood-forward notes recall the dry heat of the desert. The enveloping warmth of Sandalwood and Cedarwood form a powerful heart while an enticing finish lingers with the rich smokiness of Vetiver and Silk Musk, enlivened by the crisp, clean scent of Papyrus, the warmness of the first rays of dawn, symbolizing a fragrance that is both dry and enveloping. 

Top: Cardamom, Rose Petals 

Heart: Carrot, Cedarwood, Sandalwood 

Base: Papyrus, Vetiver, Silk Musk 

 As humans and the wilderness intersect, an expression of self emerges, rooted in the terrain. The campaign for Byredo’s Desert Dawn visualizes these emotional connections to the land, bringing together a creative team deeply connected to their natural surroundings. 

Born in the Amazon rainforest, Brazilian photographer Rafael Pavarotti captures indigenous model Cherokee Jack in a series of portraits. A dedicated environmental advocate, Cherokee cultivated a love of nature from his childhood spent around the Mississippi River and remains a passionate campaigner for food sovereignty and mutual aid. His lifelong connection to nature shines through the campaign, embodying the spirit of Byredo’s Desert Dawn.