As the full moon hangs low in sight, casting a soft glow over the neighbourhood, chatter and laughter echo through as family and friends gather on the 15th day of the eighth month in the Chinese lunar calendar. Colourful lanterns, candles, and sparklers are common sightings in Singapore during the celebration of Mid-Autumn festival.

Proudly made-in-Singapore, Old Seng Choong takes pride in honouring traditional  festivities and cultural affairs. Mooncakes have become a symbol of tradition deep in the hearts of many, carrying the message of harmony and unity. Back in the day, the Mid-Autumn festival (中秋节 in Mandarin) was a time to enjoy the end of the autumn harvest. Today, it has evolved into a highly anticipated annual celebration for joyous reunions among friends and family, to experience cherished moments over a glorious spread of mooncakes and hot aromatic tea.

The countdown has begun to this year’s Mid-Autumn festival which falls on the 17 September. Old Seng Choong hasthoughtfully crafted distinctive mooncake flavours like Nori Wasabi, Bird’s Nest with Red Date Goji, and Black Sesame Yolk with Olive Kernel for a unique and elevated experience and, also keeping in mind the classic all-time-favourites like the White Lotus Paste with Yolk Blend, Black Truffle Bak Kwa, and Liu Ren (Mixed Nuts with Olive Kernel).

Fans of the “king of fruits” will find the exquisite Mao Shan Wang Durian snow skin mooncake, over-flowing with luscious 100% Mao Shan Wang durian.

No detail is too small with so much passion going into Old Seng Choong’s creations. The delicate mooncakes are presented in an intricate set of six encased in a sophisticated three-tiered box available in three vibrant colours.

Beautifully adorned with peony flowers and crane birds which symbolise well wishes and blessings, the versatile mooncake box was designed to serve as both a vanity case, and a stylish storage display piece. Perfect for gifting this season, each gift set also includes a lovable limited edition Old Seng Choong Lunar Bear.

From now to 30 August 2024, Old Seng Choong will extend its early bird promotion of 20% discount on pre-orders of boxes of mooncake. Terms and conditions apply. Collection of the mooncakes will commence from 5 August 2024 onwards.

Old Seng Choong’s Retail Outlets:
The Shoppes at Marina Bay Sands 2 Bayfront Avenue #01-72Singapore 018972Mon to Sun – 11am to 10pm	Paragon Shopping Centre 290 Orchard Road #B1-14Singapore 238859Mon to Sun – 10am to 9pm
Changi Airport Terminal 2 (Transit) 60 Airport Boulevard, Transit Lounge #02-175/176Singapore 819643Mon to Sun – 6am to 1am	Changi Airport Terminal 4 (Transit) 10 Airport Boulevard, Transit Lounge North #02-50Singapore 819665Mon to Sun – 6am to 1am

For more information and updates, please visit Old Seng Choong’s official website and social media pages:

●       Official Website: https://www.oldsengchoong.com/

●       Instagram: https://www.instagram.com/oldsengchoong/

●       Facebook: https://www.facebook.com/oldsengchoong

●       TikTok: https://www.tiktok.com/@oldsengchoong

●       Xiao Hong Shu: 老成昌OLD SENG CHOONG

Photo Credits: Old Seng Choong

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