On behalf of Sony Singapore, Sony has today announced the introduction of a new BRAVIA, a brand tailored for watching movies, enriching the ultimate home cinema experience.

With the expansion of streaming services, watching movies in the comfort of the home has gained in popularity. Sony’s wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intentions of filmmakers and content creators. New BRAVIA further enhances the sense of reality of cinematic content and delivers outstanding picture and sound quality at home to enjoy films with much of the same magic of the big screen. By unifying TVs, soundbars and other home audio technologies under a single brand, Sony aims for customers to have a one-stop destination to enjoy that ultimate cinematic experience of dazzling picture quality and evocative sound as the filmmaker intended. The matching features and design of BRAVIA TVs and BRAVIA Theatre home audio products make it easier for consumers to choose and combine a complete home entertainment package for an outstanding cinematic experience.

As part of this new launch, Sony has also announced the elimination of the use of polystyrene foam cushioning material for large TVs, specifically BRAVIA 9, the 85-inch 4K Mini LED TV to be introduced in Hong Kong and Taiwan, as a step towards building a more sustainable future. The first company in the industry to do so, Sony will be substituting the use of polystyrene foam with Kaneka Green Planet, a biomass-derived biodegradable biopolymer material provided by Kaneka Corporation, for cushioning purposes. This material has biodegradability in a variety of environments, decomposing and returning to CO2 and water not only in soil but also in seawater, thereby contributing to solving the problem of environmental pollution caused by plastic.

Availability

The new BRAVIA Theatre home audio product line-up will be available in Singapore at selected retail shops and online stores from today, 18 April 2024.