Dive into the dynamic beauty landscape of TikTok, where trends ignite and products achieve viral status in an instant. Let us introduce the latest K-beauty must-haves that are currently sweeping through the TikTok community. 

MISE-EN-SCÈNE 

MISE-EN-SCÈNE Perfect Serum, $17.50 for 80ml 

A TikTok favourite, this product range needs no real introduction: the mise-en-scène Perfect Serum line, with five different formulations, is undoubtedly the brand’s most iconic and popular product, and for good reason. 

Each serum contains the mise-en-scène golden ratio of 7 natural oils that help to rescue hair from damage, including argan oil, jojoba oil, and coconut oil. The mise-en-scène Perfect Serum Original, as South Korea’s best-selling hair serum, also boasts unrivalled damage care, with tangled tips and split ends improving by 87% and 72% respectively after use. 

So what are you waiting for? If you haven’t already tried out these iconic products, it’s not too late to check them out! 

The mise-en-scène Perfect Serum line is available as the Perfect Serum Original, the Perfect Serum Rose Perfume, the Perfect Serum Watery, the Perfect Serum Styling, and the Perfect Serum Super Rich. The line is available in-store at Watsons, and online at Lazmall and Shopee Mall. 

RYO 

RYO Hair Loss Expert Care Perfume Shampoo, $25.50 for 585ml 

RYO Hair Loss Expert Care Perfume Treatment, $16.50 for 200ml 

Want soft, shiny hair that smells good the whole day? Ryo’s highly-popular Hair Loss Expert Care Perfume line turns your dreams into reality!  

With four scents named after locations in South Korea, the Hair Loss Expert Care Perfume range is a trip to hair paradise as therapeutic aromas envelop you while Ginsen9EX™️ – the line’s iconic premium ingredient – cares for nine major concerns including hair protection, roughness, scalp itchiness, and scalp odour. The result is total indulgence as you pamper not only your hair and scalp, but your senses.  

Leave the shower refreshed, with your hair feeling, looking, and smelling its very best with these hot sellers! 

The Ryo Hair Loss Expert Care Perfume line is available in Jeju Breeze, Seoul Sunset, Gyeongju Moon, and Yeosu Sky. The line is available in-store at Watsons and Fairprice, and online at the Amorepacific Hair & Body Shop at Lazmall and Shopee Mall. 

ILLIYOON 

ILLIYOON Ceramide Ato Lotion, $28.00 for 350ml 

ILLIYOON Ceramide Ato Concentrate Cream, $28.00 for 200ml 

Supple and moisturised skin is only a trip to the store away with ILLIYOON’s trending Ceramide Ato Lotion and Concentrate Cream. Both products are unscented, hypoallergenic, and dermatologist-tested, making them suitable for all ages and well-loved by those on TikTok who have dry and sensitive skin.  

The Ceramide Ato Lotion and Concentrate Cream both contain Phytoceramide™, Ceramide Skin Complex™ and Perilla Ocymoides Seed extract to provide up to 100 hours of hydration, improve the skin barrier by up to 91% in 3 days, and relieve skin tightness and redness. The Ceramide Ato Lotion has a lighter consistency – the perfect moisturiser in Singapore’s humid weather – while the thicker viscosity of the Concentrate Cream makes it more suitable for those with dryer skin.  

So say goodbye to itchy and flaky skin with ILLIYOON’s most sought-after products! 

The ILLIYOON Ceramide Ato Lotion and Ceramide Ato Concentrate Cream are available at selected Guardian stores, and online at guardian.com.sg and AMOREPACIFIC’S Hair & Body shop on Lazmall and Shopee Mall.