A NEW WAY TO STRAIGHTEN HAIR FROM WET TO DRY, WITH AIR.

NO HOT PLATES. NO HEAT DAMAGE*.

Dyson introduces the next milestone in hair care innovation in Singapore with the launch of the Dyson Airstrait™ straightener. Unlike conventional tools that rely on hot plates that often cause heat damage, this revolutionary straightener achieves wet-to-dry straightening using powerful focused airflow, resulting in healthy, shiny straight hair with up to 60% less damage.

Engineered with diffusers to ensure that the heated air is directed away from the user whilst styling, the Dyson Airstrait™ straightener is able to move closer to the hair roots, ensuring they are moisture-free to maintain scalp health.

Embrace efficiency without sacrificing results. With the Dyson Airstrait™ straightener, the once time-consuming process of drying and straightening hair is seamlessly integrated into a single step, streamlining your routine and saving up to 25% of your styling time. Whether your preference leans towards natural straight hair or J-Curls, the Dyson Airstrait™ straightener accommodates a diverse range of hair types and styles with ease.

“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”

James Dyson, Founder and Chief Engineer

Interested parties can sign up to be the first to know when the Dyson Airstrait™ straightener becomes available for purchase, at a retail price of S$799, here.