Few experiences rival the romance of creating new memories with a loved one. For 24% of Singaporean travellers in loving relationships, this means embarking on travel to deepen the bond they share with their sweethearts*. But for the solo dreamers, the desire for connection is just as strong – with two in five (40%) willing to carve out time for a matchmaking holiday to find a spark with a new partner or lover*.
With Valentine’s Day around the corner, Booking.com unveils Singapore’s most coveted destinations** for a romantic getaway, offering a glimpse into where love and adventure intertwine.
| [2024] Top Searched Destinations by Singaporean Travellers for a Romantic Escapade | |
| 1 | Bangkok, Thailand |
| 2 | Kuala Lumpur, Malaysia |
| 3 | Johor Bahru, Malaysia |
| 4 | Tokyo, Japan |
| 5 | Dubai, United Arab Emirates |
| 6 | Melaka, Malaysia |
| 7 | Ubud, Indonesia |
| 8 | Taipei, Taiwan |
| 9 | Seminyak, Indonesia |
| 10 | Sydney, Australia |
Based on this data, Booking.com has also identified the most prominent travel trends emerging in 2024 as we approach the season of love:
#1: Love closer to home 💘
Romance is finding its rhythm in the familiar embrace of Southeast Asian getaways, with destinations like Bangkok, Kuala Lumpur, and Johor Bahru emerging as hot top picks. The allure lies in their seamless blend of proximity, affordability, and a touch of familiarity, making these locales the go-to choice for swift and spontaneous romantic retreats. Interestingly, Melaka emerged as a rising destination for romantic rendezvous in 2024, to rank sixth amongst the top searched destinations by locals this Valentine’s Day.
#2: Exploring new horizons 🌍
While SEA destinations stay in vogue, Singaporean love birds are spreading their wings in 2024. Long-haul destinations such as Dubai, Tokyo, and Sydney beckon, promising unique experiences—from luxurious desert safaris in Dubai to the coastal hideaways of Palm Beach, Sydney.
In fact, searches for Sydney jumped by a remarkable 150% over the past year while interest in Dubai doubled (48%), signalling a growing curiosity amongst couples to take their romantic retreats beyond usual go-tos**.
#3: Love, zen, and wellness 🧘♀️
Echoing the sentiments of last year, wellness havens Ubud and Seminyak reclaim the spotlight as Singaporeans’ favourites for Valentine’s Day. These destinations, known for their tranquil ambiance and holistic retreats, continue to be the epitome of relaxation and rejuvenation. In sync with Booking.com’s Travel Predictions 2024, we anticipate a surge in mindful water immersion—set to become the next mainstream meditation. A staggering 29% of Singaporeans express interest in water-centric vacations, aligning seamlessly with the pursuit of holistic experiences.
* Booking.com’s Travel Predictions 2024 research
Travel Predictions 2024 research: commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled (including 1008 from Argentina, 1012 from Australia, 505 from Austria, 1001 from Belgium, 1002 from Brazil, 1009 from Canada, 1009 from China, 1002 from Colombia, 508 from Croatia, 504 from Denmark, 1011 from France, 1011 from Germany, 1016 from Hong Kong, 1004 from India, 510 from Ireland, 504 from Israel, 1014 from Italy, 1004 from Japan, 1009 from Mexico, 1014 from The Netherlands, 1015 from New Zealand, 500 from Portugal, 502 from Singapore, 1010 from South Korea, 1009 from Spain, 502 from Sweden, 507 from Switzerland, 504 from Taiwan, 1003 from Thailand, 502 from the UAE, 1007 from the UK, 1005 from the US and 1007 from Vietnam). Respondents completed an online survey in July 2023.
** This data looks at both outbound search sessions by Singaporean travellers between 2024-01-11 and 2024-01-21, with check-in dates between 2024-02-11 and 2024-02-17. For comparison figures, we looked at search sessions between 20243-01-11 and 2023-01-21, with check-in dates between 2023-02-11 and 2023-02-17.
******
新加坡旅客的浪漫之旅：2024年最受欢迎的目的地与旅行趋势
与挚爱共度美好时光，创造难忘回忆，是世间最浪漫的体验之一。对于24%的新加坡恋爱中的旅客而言，这意味着通过旅行加深与爱人的情感纽带*。然而，对于单身人士而言，对爱的渴望同样强烈——其中40%的人愿意安排一场“相亲假期”，希望在旅途中邂逅新的伴侣或恋人*。
随着情人节的临近，Booking.com揭晓了新加坡旅客最向往的浪漫旅行目的地**，为大家提供一份爱情与冒险交织的灵感指南。
[2024] 新加坡旅客搜索最多的十大浪漫旅行目的地
- 泰国，曼谷
- 马来西亚，吉隆坡
- 马来西亚，新山
- 日本，东京
- 阿联酋，迪拜
- 马来西亚，马六甲
- 印度尼西亚，乌布
- 台湾，台北
- 印度尼西亚，水明漾
- 澳大利亚，悉尼
基于这些数据，Booking.com也分析了2024年即将兴起的浪漫旅行趋势，为情侣们提供灵感，开启一场甜蜜之旅。
#1：爱在家门口 💘
东南亚的热门城市，如曼谷、吉隆坡和新山，成为新加坡情侣们的理想浪漫之选。这些目的地因其地理位置便利、价格亲民，以及熟悉的文化氛围，使得情侣们能够轻松实现一次即兴的浪漫逃逸。
值得注意的是，马六甲在2024年成为浪漫旅行的新兴热点，在今年情人节跻身搜索量最高的第六名，显示出其独特的吸引力。
#2：探索更远的天地 🌍
尽管东南亚目的地仍然广受欢迎，但2024年，新加坡情侣的目光也投向了更远的地方。迪拜、东京和悉尼成为最受关注的长途旅行目的地，提供从奢华的沙漠探险到悉尼棕榈滩的静谧度假等独特体验。
事实上，过去一年间，新加坡旅客对悉尼的搜索量激增150%，而对迪拜的搜索量也翻倍增长（48%），反映出越来越多情侣希望将浪漫之旅延伸至更具异国情调的地方**。
#3：爱情、禅意与健康之旅 🧘♀️
与去年趋势一致，乌布和水明漾再次成为新加坡旅客在情人节期间的热门选择。这些目的地以其宁静的氛围和身心疗愈的度假体验闻名，是情侣们放松身心、焕发活力的完美之选。
与Booking.com的2024旅行预测一致，我们预计**“水疗式沉浸体验”将成为主流的冥想方式。数据显示，29%的新加坡旅客表示对以水疗为核心的旅行感兴趣，这与人们对全方位健康体验**的追求不谋而合。
数据来源
Booking.com 2024年旅行预测研究：该研究由Booking.com委托开展，调查了未来12至24个月内计划进行商务或休闲旅行的成年旅客。研究覆盖33个国家和地区，共有27,730名受访者，其中包括来自新加坡的502名受访者。调研于2023年7月通过在线问卷进行。
数据分析方法：此研究基于新加坡旅客的出境搜索数据，统计时间为2024年1月11日至2024年1月21日，入住时间为2024年2月11日至2024年2月17日。对比数据来自2023年1月11日至2023年1月21日的搜索记录。
The Insightful Media 
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